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Private Labels

KuMiHo

KuMIiHo – natural cosmetic brand in contact with the traditional Korean care system.

made in South Korea
exclusively for the Magnit retail chain (about 7,700 retail outlets in the Russian Federation)
wide range: facial and hair care branches, mask collection, body care. More than 100 SKU, regular updates according to market trends
low price segment

Achievements*:

- top-3 in facial care brands in the Magnit Cosmetic
- every 10th skincare customer Magnit Cosmetics purchases KuMiHo
- bronze medal at Tagline Awards 2023, the largest digital award in Europe

*for full 2023

Private Labels

UNO

UNO is a clothing category leader and part of a large family of brands in the Magnit chain, which convey the main idea of providing the opportunity to satisfy basic needs in a convenience store.

The brand is represented in more than 23,000 retail outlets throughout Russia.

UNO is a basic and seasonal range (collections for February 23 and March 8, beach and sports collections), which are constantly updated to maintain customer interest.

BASIC RANGE:

the brand's basic collection includes more than 400 SKUs in the categories of lingerie and hosiery for women, men and children
the assortment matrix is represented by the most popular and universal sizes

IN-OUT:

small gifts for gender holidays: clothes, accessories
sporting goods: accessories and clothing for sports
beach range: towels, swimming accessories, clothing
garden goods: equipment, accessories for plant care, clothing

Private Labels

MyChoi

MyСhoi cosmetic made from natural ingredients, created taking into account the traditional Korean care system.

Made in South Korea
A varied assortment: a line of facial and hair care, a collection of masks and patches, body care, toothpastes, shower gels.

There are 30 SKUs in total

- middle price segment
- exclusively for the Perekrestok chain and X5 retail group
- about 300 retail outlets in the Russian Federation

Own brands

INO

INO is a natural-based cosmetics for daily use, originally from Korea. The perfect balance of natural and innovative approach. Effective formulas based on thermal water from the Korean island of Jeju make INO cosmetics truly special. The unique natural conditions and famous ecologically clean areas of the island give us ingredients filled with natural strength and health. Light scents, pleasant textures and mythical packaging designs turn routine self-care into a special pleasure.

The brand offers products for complete care of any skin type, with an emphasis on express facial care.

Great 46 SKU collection:

sheet and hydrogel face masks for all occasions
life-saving eye patches
hand cream
delicate lip skin balms
magical renewing facial peeling
peeling socks for home pedicure
and other absolutely necessary assistants for modern woman

Own brands

INSOUL

INSOUL is ideal for your daily skin care ritual. The brand builds a long, trusting relationship with a woman, who values herself and her health, loves care and relaxation.

INSOUL products include the best natural ingredients from precious lands in Korea. The latest technologies allow to combine delicacy and effectiveness of products.

One of the brand’s goals is to make complete daily care a simple and enjoyable. Therefore, all products are ideally combined with each other and take into account all the needs of the skin.

The brand range includes 45 SKU for thosel, who remain the rhythm of modern life for natural every day beauty:

- sheet face masks
- eye care patches
- cleansers
- face creams
- hand care creams 
- serums

Own brands

Sensera

SENSERA is a brand of sensual underwear and swimwear that gives confidence in irresistibility and uniqueness.

SENSERA is a trendy design and stylish solutions, a wide range and seasonal collection renewal, beach and swimwear collection.

The collections include both basic classic models and fancy options for special occasions.The use of different types of cups and design solutions of panties, high-quality materials, well-designed details and comfortable designs remained all movement free and easy.The Sensera assortment consists of several stylistic branches for all occasions: Basic, Classic, Fashion, Homewear, Sexy, Sweemwear.

Since 2017, Sensera has been an annual participant in the international LINGERIE SHOW-FORUM

Trading

National Geographic

National Geographic (sinse 1888, USA) was started with a geographical magazine. Today it is a large diversified brand with fine goods to simplify the life of travelers (backpacks, bags, suitcases, flashlights, optics, etc.).

NL Group has created a comprehensive project for 11 SKUs together with the country's largest marketplace Yandex.Market.

IT projects / Partner-companies

Addreality

Addreality – the most popular platform for Digital Signage in the CIS.

Visual advertising software to the public digital displays, providing data on playback content and audience exposure (viewing time, gender, emotions, age, engagement). Characterized by a high return on investment (ROI) compared to print advertising.

Technology used in:

- retail stores and retail chains to advertise sales and special promotions, as well as to involve them in the mobile application 
- HoReCa to increase sales by displaying menus, new products, promotions, online queues 
- gyms to advertise subscriptions, classes, additional services
- transport for advertising, current routes and schedules
- banks to demonstrate favorable conditions for products, current quotes on the stock exchange, involvement in the mobile application and social networks while clients wait for their appointment time
- clinics and pharmacies to demonstrate new promotional products
- beauty salons and barbershops to advertise services, products of sold brands, current promotions
- museums and cultural centers for interactive installations, notifications about upcoming events, visiting conditions

Case Gazprom Neft

Goal: transform the customer experience in the retail product offering at gas stations.

Results: creation of a large-scale network of 225 digital screens, through which current advertising, information about current promotions, offers and additional services are provided. Content is updated more flexibly and in a timely manner, thereby saving time and resources for the entire Gazprom retail unit, significantly increasing the level of visitor involvement, and, as a result, increasing sales.

IT projects / Partner-companies

Veeroute

Veeroute – logistics service for optimizing cargo delivery routes

Logistics automation is carried out during the business scaling, since the load on the transport system increases with an higher orders volume and the number of retail outlets.

Case vseinstrumenti.ru (leading player in the DIY retail market)

Goal: optimization of logistics planning with an assortment of more than 1 million items, more than 12,000 brands and a record volume of orders of 1.8 million/day.

Results:

- productivity of express delivery couriers increased by 37% 
- productivity of delayed delivery couriers increased by 22%
- savings from increased productivity were achieved already in the first months of operation 
- planning time for scheduled delivery was reduced by 8 times, and urgent delivery by 20 

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